Welcome back. If you're new here, I want to welcome you to today's episode 23 and we are talking about Clara's marketing. Why is Clara's marketing important to reasons, which is going to be worth it for you to invest in collider marketing for your business.
The first one is going to be, and the biggest reason is going to be the first one is, it tells a story and it tells us a story inside the company.
When Isay is inside the company, let's use less to have an imaginary brain. We have new employees, our new employees don't know anything. Like completely.
They only know that they are going to be working for the same marketing agency, they come in. And what day do we? Give them a book and a paper, which tells everything about the company and
Claro marketing, tells a story and many different types of ways, but we're going to be focusing on to so it tells a story about your company and it kept them a track in short.
It is a manual for your new employees in the company. Since everybody doesn't have the same knowledge in the business as everyone else. So we will like to keep everything
written and put down, it could be digital and it could be non-digital. That's the first reason why you should invest in this type of marketing.
The second reason is that you should invest in viral marketing for your customers. There are two types of people. If you are going out for a younger audience,
Less than 25, let's say, gen Zs. If you are going for those types of audiences, most likely they will be in a digital place if they are in a digital Place most likely you will use a landing page,
email, marketing, content, marketing. You're going to be going in that route. Yes, it's all connects which each other that is marketing. If you haven't noticed
These episodes. So that's the first one. The second one is if you are going to non younger audience, like 25 and above 25 and above most likely, they'll be outside,
they will be having some type of things to do outside. So you would like to print out papers, put them in the mailbox. And one of the examples is, let's say you're going
to the mall. And someone gives you a card for perfume for a close and it tells you about the company and not the entire company. It just tells you what you want to know.
So if you if they give you a perfume they would like to give you a list of perfumes which is this is an example. So it's just so perfect for helping you help your
Future clients and helping your new employees. Those are the reason Clara is marketing episode 23. I'm going to see you in the next episode with 24.