Hello, everyone. Welcome to Episode, 34 of learn. With me today, we are talking about storytelling in your marketing and we're going to be starting with,
the first one of telling how you got started with your business and the back story, because if they can relate to your company, there will be that personal experience that personal connection with your business.
It is a brand eating and each brand marketing needs telling a story and that is how we are going to be signing with our first.
One second, one is going tobe sharing your customer stories, sharing your customer stories or when your customer says something about you and you record that in your side and then youcan post it on your website and other places. It does not have to be a video or Audio.
It could be a simple text, but it has to be truthful. But if you are starting with this customer story, you can start with making one up, but make it as truthful as you can,
and that is a number two. Number three is a customer experience on social media, that's number three, all social media, because everybody has some type of social media. It could be Graham, Facebook, Twitter,
I don't really care what you are using for your customers. It depends what you are targeting, but make them,
share their experience on social media. And that's a whole new topic on how to make your customer, talk about their experience on social media. Hopefully,
I will do that in a some other episode, but will not be right now. That is number three. Number four is showing your employees story or the culture of your company,
sharing a story of your company or a culture in your company, it relates to number one because they will feel that connection and when you target
the right people for your product and services, they will feel that connection like let's use Nike for an example, they are most likely Target There are people to people who work out in the gym.
So they will need people, which are telling stories and sharing their culture and that same perspective and
that same around of nature that is number four. Number five is educate with your content. All businesses must made content, specifically videos, videos are important. What tent and some
type of way of sharing a video. But we are not going to be getting into that in this episode. So we are going to be talking about making it as educational, and making
those content will help your customers and yourself to get more profits and more customers on your end. So make content which going to be helping your customers,
it does not matter. What Niche you are in. You can make Some type of content which will help your customers.
thank you for listening until the end. And I will promise you to see you in the next episode.
short summary
How to use Storytelling in Your Marketing
#1. Tell the story of how you started your business.
#2. Share your customers' stories.
#3. Share customer experiences on social media.
#4. Share stories of your employees or your company culture.
#5. Deliver Educational and Instructional Content.