we are going to talk about email marketing making strategies and mastering email marketing for your business your e-commerce your drop shipping whatever kind of business you're doing email marketing can help
whatever you're doing being an influence whatever like even marketing has been consistent over like all of those few years if you see digital marketing social media marketing if you see other types of like marketing email marketing has been consistent and that's why we are talking about email marketing today and mastering email marketing first of all starting with our first one build your email list do not buy or rent your email list because easily we'll go to the spam i think the spam box it will go there easily and then it just like you have like to restart when like like your email went to the spam list when it goes to the spam list there's a lot of things that is going on first of all it can be many of them many many kinds of ways that it can uh end up in these spam lists but one of them is like title not like whatever you said in your title it doesn't match body of the email and easily will go to the spam list or you send like a lot of emails and that's not a problem but the problem is people do not open them so that's the problem by renting or buying an email list so build it by yourself and few tips is like if you are having a website like put a small pop-up or like if you are like e-commerce when they are buying your product or service you can like add a uh opt-in option for them to get emails and then a little bit more of a tip again is adding a double double like verification like another verification when they enter the email they have to go to their email to verify they like opt-in to your uh email email list yeah so that's i think our first one our second one is going to be like maintaining your email list is quite okay i wouldn't say difficult but it depends on your market it depends on a lot of things but maintaining your email list is quite important and if they already bought or took something of your service there's like features of many like websites or like apps wherever like you're using your email marketing platform yes platform like there's types where like you can design specific things to like minimize the like action that they take if they already bought something from your e-commerce let's say that okay let's use that as an example you can go hey there's something like this and you can promote that or like you do something that's similar to the thing that they bought or took an information anything that you do just make a similar thing and promote that and the body of the email the entire email make a catchy subject that is even i wouldn't say clickbaity okay we're not going to be doing that now we are going to like put the title as neat as possible because like there's like 80 emails this is like an analytics thing i read emails sent like a day or a week and only 40 of them is opened and the other is a like fishing for the attention of the person and going to our let's see fourth one i do not know i do not know what number we are on and going next send valuable information that was always going to say i think uh sun volleyball i do not know how to say that word oh my good like send viable information yes finally i said it of many takes anyway send valuable information because there's like a lot of emails people get and they do not open them so make an information or like valuable but at the same time it catches their attention ego i think yeah catching their ego i don't think i already validated this information catch their ego their attention by catchy title okay but it should be true the cat's title should be also related to the body of the email and that's really helpful i think that's all i'm going to say oh one more tip here we go make it mobile friendly okay i open my emails on mobile like on my phone if you are doing email marketing everything that i said today just take two of them viable information and mobile friendly nobody well they are opening on their like laptop and other devices but most of them is on their phones on their mobiles so make it mobile friendly and make it easy to read and i hope that's what you only take from today easy to read mobile friendly and information that's that's it that's what episode 15 is going to be episode 16 next week and i will see you next week.
How to Master Email Marketing (beginner advice) Ep 15 - Maryam Fuad