Hello everyone and welcome to episode 31. Today we are going to be talking about the best structures for digital marketing strategy.
number one is being clear and precise when you know, what is your intention with your digital marketing journey and the customer Journey.
It will be clearer to you for your customers. And this is the structure where it all starts. if you know what you do, what you want to do, just being clear on your intentions and your motive and you're thinking it will go a long way, just being strategic and thoughtful on your marketing.
And that's number one. Number two is Miracles and miseries, I like to call it the two M's. They are important because it is the way that you found your product. And We should be structuring our business as the solution for your misery for the customer's misery Miracles and miseries are important.
Of course, when you know, what is their happiness, what they want, and what is their pain? What they're frustrated about? It is quite amazing to know,
that's how you going to be structure your business around and your entire product catalog. Number three is Is video marketing video, marketing? It is important more than ever.
Yes, there are other types of importance like blog and podcast and podcast is getting more popular by the day and but the video is going to stay for longer also podcast.
Also, the other ones but videos are more consumed by businesses, more consumed, by the customers. So video marketing. Quite important.
So that is number three. And number four is online than offline and then just repeat online offline. Let's say you started your business online and you'll want to take it offline as taking their mail or having
some sort of address or something that connect them to you as in the real world because they can change their emails, they can change their number.
But they're not going to be changing their mail address or their home address. So when you have their home address or some type of lava contact in person,
you can send them and then they can know you more on and personal level as if you're a business or a Creator. So that is number 4. And number 5 is continuing number four is direct contact. To end direct mail
when you just have that connection because customers need time to trust you and these days is not easy, people know what there are going to be buying but it is a scam and they do their research.
So maybe you can show one like, pinpoint that you are not really good at but we'll be selling because they know no business is perfect. So just having that Direct Act contact and they can be trusting you.
It is episode 31 and This is learn with me. I'm your host Maryam and I'm going to be seeing you in the next episode.
short summary
best structures for digital marketing strategy
1. being clear
Clarity is intentional strategic and thoughtful.
2. Miracles and miseries.
3. video marketing.
4. online, offline, and then repeat.
5. direct contact or direct mail.